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Aponjon Formative Research

It was published on December, 2013. , Prepared by Dnet, and Johns Hopkins University Global mHealth Initiative.

The overall aim of the formative research was to better understand the Aponjon target audience as well as their perceptions of and preferences regarding the Aponjon service and factors influencing enrollment. Evaluation of Aponjon impact on health knowledge and behavior were low priority and expands.

The areas of inquiry for the formative research can be categorized into six domains.

  • Identifying how best to reach and enroll clients into Aponjon
  • Identifying how best to promote awareness about the Aponjon Services.
  • Identifying what cost models are effective in supporting service costs while Minimizing subscriber attrition.
  • Identifying what cost models are acceptable to subscribers of the service.
  • Understanding user satisfaction with the Aponjon technology platform and message content.
  • Understanding Aponjon’s influence on subscriber knowledge related to MCH, household health practices covered by Aponjon and MCH –related health-seeking behavior……………………………………*
  • Reference:

    *Rajan R. et al., (2013) MAMA “APONJON” Formative Research Report, Baltimore Maryland Johns Hopkins University Global mHealth Initiative.


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