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Aponjon Reaches 200,000 Subscribers

Aponjon, a nationwide maternal and child health mobile messaging service, reached 200,000 subscribers in Bangladesh and continues to grow every day. Aponjon delivers stage-based essential health messages to expectant new mothers and their families across Bangladesh via mobile phones. Funded primarily by USAID under the Maternal and Child Integrated Program (MCHIP), Aponjon is implemented by Dnet, a Bangladeshi non-profit social enterprise. In partnership with the Ministry of Health and Family Welfare, Aponjon has quickly gained momentum when the service soared from 100,000 to 200,000 subscribers in less than four months.

In comparison to the first six months of the service, which subscribed 50,000 clients, this service uptake is promising, described Rizwana Rashid Auni, the Chief Program Coordinator of Aponjon. Rizwana said, “Aponjon is proud of this achievement, and the team is determined to continue working towards the reduction of maternal and child in Bangladesh.”

Aponjon services are quickly gaining popularity among women in Bangladesh due to the affordability of the low cost mobile text and voice messages, 2.30 Bangladeshi Taka (.02 USD) per message, and the ease of using the Aponjon Counseling Line. These services allow Aponjon clients to receive medical advice directly from a doctor 24/7, bringing ease and satisfaction to a women’s mind throughout her pregnancy.  With the rapidly increasing subscribership; Aponjon will easily reach 2 million women by 2015.